About Black Beauty Fall Magic Grass Seed (10768): This grass seed mix is specially formulated for successful fall seeding projects. Use this seed mixture to overseed an existing lawn or to plant a brand new lawn in the fall. It's the ideal grass seed mixture when repairing summer damage in yards. Our grass seed sets your lawn up for success throughout the winter. A thick healthy lawn in fall will be able to ward off winter issues better. The grass seed varieties in Black Beauty Fall Magic are bred to perform especially well when seeded during the fall planting season of mid-August through mid-October. We recommend fall seeding so the grass has enough time to grow and take hold before the heat arrives in the late spring and early summer. It produces a dark-green lawn and germinates in 10 to 14 days. About Jonathan Green: We're a supplier of grass seed, soil enhancers, fertilizer, and other lawn care products. If you want a great-looking carefree lawn, we can help you achieve success. Our family has been growing great-looking lawns for six generations. We want to give you a thick and healthy lawn to help ward off problems before they start.