Ditch those unwanted brassy/yellow tones with Joico's instant color-neutralizing Color Balance Purple Shampoo that re-strengthens and protects hair.

Benefits
Instantly neutralizes unwanted yellow and warm tones in blonde hair
Long-lasting results through 12 washes
Boosts shine and smoothness
Over 2X stronger hair*
Controls static
Gently cleanses hair
Neutralizes unwanted yellow and warm tones
Boosts shine and controls static
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
Key Ingredients
VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.