Clarifying Apple Shampoo Restore radiance and shine to pet coats. Vitamins A and E fortify the coat and skin to maintain health. Naturally cleansing apple cider and extracts gently remove dulling deposits and built-up impurities while baking soda balances pH and deodorizes. Consistent use of this shampoo revitalizes the coat leaving it soft, shiny, and fresh with the scent of apples!