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Vintage Sarah Coventry jewelry set- " Silvery Maple" - a book piece( 1960) made up of a silver tone textured leaf brooch and matching clip earrings. It came in silver and gold, this is for the silver one. Pin/Brooch measures approximately 2 inches wide x 2 inches long. Earrings measure approximately 1 1/2 inches wide x 1 1/2 inches long.
Marked Sarah Cov. Excellent condition!
These lovely pieces were acquired from a large lot of vintage Sarah Coventry jewelry that was purchased from a longtime dealer of this line. She sold from the late 1950s to the 1970s.
Sarah Coventry jewelry was named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, it is recognized as the oldest direct selling jewelry company in the world. They did not design their own jewelry but used other manufacturers to produce their jewelry. Most of the production happened in the state of Rhode Island.[1]
Until 1984, when the company closed its doors, Sarah Coventry jewelry was purchased at home jewelry parties by "fashion directors" throughout the country. However, Sarah Coventry jewelry was re-opened years later by new owners and is currently being distributed by representatives via catalogues, the internet, home shopping networks, and other means.
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