The product is a textbook titled "Assertive Utilization Management for Nurses, Physicians, and Hospital Administrators" authored by Elgin K. Kennedy, M.D. It was published in 1990 and is designed for individuals in the medical field, specifically focusing on physicians. The format of the textbook is Spiral / Trade Paperback, making it easy to navigate and reference for healthcare professionals looking to improve utilization management practices within a hospital setting.