WELLA
 COLORCHARM 
PERMANENT LIQUID HAIR COLOR

COLOR: #12AA - NORDIC BLONDE

1:2 MIX RATIO
Mix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.

What is it?
Wella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.
 

What makes it special?
Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant
Intense color and up to 43% more shine
Easy to use with bottle application
Vibrant, long-lasting results
True-to-tone color
Permanent liquid

Tips for achieving optimum coverage on gray hair:

1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.

2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.

3. Apply generously, starting at the area with highest percentage of gray or most resistant.

4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.