Genuine GE part. GE brands include General Electric, Hotpoint, RCA, and others. See all items in Range / Cooktop / Oven Heating Element.
GE also makes various appliance models for Sears / Kenmore. 

Part Number WB44T10018 (OEM8124014) replaces AP2031003, 876014, AH249293, EA249293, PS249293, WB44T10025.