Product Description -- The Stanley 100-Foot Open Reel Fiberglass Long Tape Rule has a 100-foot blade length and a 1/2-inch blade width. The tape is constructed from an increased number of fiberglass strands, which reduces stretch for better measurement accuracy. Its PVC construction makes the tape easy to wind and clean. The open reel tape rule features easy-to-read, two-sided printing with fractional/decimal formats for the most accurate measurements. Its rubber grip is designed for comfortable use, and its high-visibility color makes it easy to find on the job site. -- The Stanley 100-Foot Open Reel Fiberglass Long Tape Rule has a 100-foot blade length and a 1/2-inch blade width. The tape is constructed from an increased number of fiberglass strands, which reduces stretch for better measurement accuracy. Its PVC construction makes the tape easy to wind and clean. The open reel tape rule features easy-to-read, two-sided printing with fractional/decimal formats for the most accurate measurements. Its rubber grip is designed for comfortable use, and its high-visibility color makes it easy to find on the job site. From the Manufacturer The Stanley Works, originally a bolt and door hardware manufacturing company located in New Britain, Connecticut; was founded in 1843 by Frederick T. Stanley. A few years later, in 1857, Fredericks cousin, Henry Stanley, founded The Stanley Rule and Level Company. In 1920, The Rule and Level Company merged with The Stanley Works and would go on to become its famous Hand Tools Division. Over the years, The Stanley Works has produced some of the most innovative and useful tools ever made. Among these tools are the Bailey Plane, the Surform shaper, the PowerLock tape rule and most recently the FatMax line of products. Today, more than ever, Stanley continues to be an industry leader in tool innovation. In 2001, Stanley introduced more than 100 new products, bringing to 400 the number of new products introduced in the past four years. As a direct result of Stanleys commitment to excellence, Stanley was awarded the Prestigious Golden Hammer Award, presented for New Product Innovation in both 2000 and 2001.