Koleston Perfect Permanent Creme Hair Color gives your clients the truly perfect, most intense and most vibrant color results created from the highest quality ingredients. For an undeniably natural hair hue, try Wella Professionals Koleston Perfect Me plus hair color. Its a permanent crme hair dye that comes in natural hair colors, from darkest brown to lightest blonde, and every color in-between. Koleston Perfect Permanent Creme Hair Color Pure, balanced color results with natural depth and shine. ME plud reduces the risk of developing a new allergy to hair color. Reduce the formation of free radicals for irresistible hair quality.