This listing is for Budweiser Budvar Beer Coaster.
Measures 4.25" across. Excellent unused condition. Great for any Breweriana collection!
Budweiser Budvar Brewery (Budejovický Budvar) is a brewery in the city of Ceské Budejovice (German: Budweis), Czech Republic, that is best known for brewing a beer known as Budweiser Budvar, brewed in accordance with the 1516 Reinheitsgebot law, using water, barley and hops. In the United States, Canada, Mexico, Panama, Brazil and Peru, the beer is marketed as Czechvar. Budweiser Budvar is one of the highest selling beers in the Czech Republic and exports into more than 60 countries across all continents. It is the best selling imported beer in Germany and Austria, and in Great Britain the best selling Czech lager.
The history of brewing in Ceské Budejovice, dates back to the 13th century Kingdom of Bohemia, when the city received the brewing rights. The original Budweiser Bier or Budweiser Bürgerbräu (Czech:Budejovický meštanský pivovar), was founded here in 1785. The company began exporting to the United States in 1871. In the U.S., Anheuser-Busch started using the Budweiser brand in 1876 and registered it two years later.
A second company (now named Budvar) was established in 1895 in same town by mainly Czech brewers, which also started exporting beer under the name Budweiser (being the German way of referring to something from the city such as a beer, while "Budejovický" means the same in Czech). These exports into the US market led to the Budweiser trademark dispute. Negotiations between the three companies, the two from the original town and the American Anheuser-Busch, about using "Budweiser" reached an agreement in March 1938 that allowed Anheuser-Busch to use the brand "Budweiser" only in North America. After the fall of communism, both local breweries tried to secure rights to traditional names. Since the companies had or have trademarks for the name "Budweiser," they have been party to many lawsuits in a number of countries. Because of such disputes, Czech Budweiser is sold in North America under the label Czechvar and American Budweiser is labelled as Bud in all European Union markets, except for Ireland and the United Kingdom.
In the European Union (EU), Budejovický Budvar is recognized as a product with Protected Geographical Indication. However, the trademark rights to the name Budweiser for some products other than beer are owned by Anheuser-Busch. In early 2007, Anheuser-Busch and Budvar reached an agreement that stated that Anheuser-Busch would market Budvar/Czechvar in the United States and several other countries for an undisclosed fee. However, both sides stated that this did not affect their lawsuits. The partnership with AB InBev was terminated in January 2012, and in July of that year, United States Beverage began responsibility for the sales and marketing of Czechvar in the United States.
In March 2009, Anheuser-Busch lost an appeal against the EU's Office for Harmonisation in the Internal Market (OHIM) decision to reject the registration of Budweiser as an EU-wide trademark for beer for Anheuser-Busch. The court pointed out that Budejovický Budvar had proven that it had been using the trade mark during at least the five years preceding the publication of Anheuser-Busch's application for a Community trade mark. The decision also covers malted non-alcoholic beverages (such as non-alcoholic beer).
On 29 July 2010, Anheuser-Busch also lost its last-instance appeal against this decision. This means that Anheuser-Busch may not register the name Budweiser as an EU-wide trademark for beer. In the European Union, only Budejovický Budvar is allowed to use the trademark Budweiser, except for Great Britain, Ireland and Sweden, where both beers are sold as Budweiser.
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