- Maximum Colour Intensity and Radiance: The formula penetrates 10 layers deep, ensuring long-lasting, intense color with beautiful shine.
- Skin-Flattering Red Tones: Offers a rich ruby hue with color reflexes that complement various skin tones.
- Strengthening Care: Includes SalonPlex technology to help strengthen hair fibers, maintaining healthy-looking hair even after coloring.
- Professional Grey Coverage: Effectively covers grey hair for an even, flawless finish.