Farouk CHI Ionic Permanent Shine Color Light Ash Blonde 9A 3 Ounce Farouk Systems CHI Ionic Permanent Shine Hair Color offers reliability and confidence and most of all the simplicity to create successful and profitable color services in your salon. This revolutionary color is Ammonia Free providing a pleasant and safer working environment to you, your client, and to our environment. CHI 44 with Ionic Technology anchors the color deep inside of the hair so your client can enjoy unparalleled longevity, shine, and condition.