It was April 20, 1964, it was raining, and the first jar of Nutella® was coming out of the Ferrero factory in Alba. Thus begins a page of excellence in the history of Made in Italy and a product that has become a symbol of Italian identity worldwide.
Born from the genius of Michele Ferrero, Nutella® comes from the combination of Nut, hazelnut in English, and ella, an Italian suffix with a sweet and positive sound. Also, in 2021, we celebrate the 75th anniversary of the founding of the Ferrero company.