Thinking Points: Communicating Our American Values and Vision

Author: Lakoff, George

Publication:New York : Farrar, Straus and Giroux, 2006-10-02

Binding: Trade Paperback

Edition:

Condition: Used: Good

Description: No Stock Photos! We photograph every item. cover creasing, edge wear; Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more: * What is the progressive vision of America; * Why progressive values are America's values; * How frames are necessary to serve the truth; * Why sloganeering alone doesn't work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put together to counter the Right. Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language--and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.

Ref#: 050525

Subject: Political Science

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