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OLD ENAMEL PORCELAIN
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SERVICE STATION or DEALERSHIP?
DEALER FOR MERCEDES BENZ
ESTIMATED 1950 > 1960
ALMOST PERFECT ACCEPT HOLES FOR FASTENING
THE HOLES ARE ORIGINAL BUT HAVE LIGHT CORROSION
MEASURES ABOUT 15 INCHES WIDE
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FYI
Automobilia (a portmanteau of the words automobile and memorabilia) is a term which can be used to describe any historical artifact or collectible linked with motor cars and related areas, such as motor racing and motorsport personalities. In common usage the term is taken to specifically exclude fully or partially complete vehicles, although componentry may be termed automobilia if its ownership is primarily for memento value rather than for practical use. Artifacts included within automobilia may be highly varied in nature, ranging from those linked with motoring in a general sense (e.g. an in-car tool kit) to those intrinsically linked with a specific vehicle or event (e.g. the steering wheel from a particular Formula One car, used during a notable Grand Prix race). Many people around the world are collectors of automobilia, and most autojumble sale events have a sizeable number of automobilia traders. In addition, at the upper end of the market, major auction houses such as Bonhams regularly hold specialist automobilia sales. Most collectors limit themselves to an isolated area of automobilia, commonly linked by a unifying theme. Examples of popular automobilia collection themes could include items connected to an individual, such as a motor racing driver, or objects of a specific type, such as radiator mascots. Art, models, books, toys, flags and clothing, while not directly linked with a vehicle, may also be termed automobilia if they have a motoring theme.
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Mercedes-Benz (German pronunciation: [mɛʁˌtseːdəs ˈbɛnts, -dɛs -] ⓘ), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartered in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG produces consumer luxury vehicles and light commercial vehicles badged as Mercedes-Benz. From November 2019 onwards, Mercedes-Benz-badged heavy commercial vehicles (trucks and buses) are managed by Daimler Truck, a former part of the Mercedes-Benz Group turned into an independent company in late 2021. In 2018, Mercedes-Benz was the largest brand of premium vehicles in the world, having sold 2.31 million passenger cars.
The brand's origins lie in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the Best or Nothing".
History
Karl Benz (1844–1929) made the 1886 Benz Patent Motorwagen, which is widely regarded as the first automobile.
Mercedes-Benz traces its origins to Karl Benz's first internal combustion engine in a car, seen in the Benz Patent Motorwagen – financed by Bertha Benz's dowry and patented in January 1886 – and Gottlieb Daimler and their engineer Wilhelm Maybach's conversion of a stagecoach, with the addition of a petrol engine, introduced later that year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft (DMG).
Emil Jellinek-Mercedes, an Austrian automobile entrepreneur who worked with DMG, registered the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek. Jellinek was a businessman and marketing strategist who promoted "horseless" Daimler automobiles among the highest circles of society. At the time, it was a meeting place for the haute volée of France and Europe, especially in winter. His customers included the Rothschild family and other wealthy clients, but as early as 1901, he was selling Mercedes cars in the "New World" as well, including to billionaires Rockefeller, Astor, Morgan, and Taylor. At the Nice race he attended in 1899, Jellinek drove under the pseudonym "Monsieur Mercédès". Many consider that race the birth of Mercedes-Benz as a brand. In 1901, the name "Mercedes" was re-registered by DMG worldwide as a protected trademark. The first Mercedes-Benz branded vehicles were produced in 1926, following the merger of Karl Benz and Gottlieb Daimler's companies into the Daimler-Benz company on 28 June of the same year.
Gottlieb Daimler was born on 17 March 1834 in Schorndorf. After training as a gunsmith and working in France, he attended the Polytechnic School in Stuttgart from 1857 to 1859. After completing various technical activities in France and England, he started working as a draftsman in Geislingen in 1862. At the end of 1863, he was appointed workshop inspector at a machine-tool factory in Reutlingen, where he met Wilhelm Maybach in 1865.
Throughout the 1930s, Mercedes-Benz produced the 770 model, a car that was notably popular throughout Germany's Nazi period. Adolf Hitler was known to have driven in a model of this car during his time in power, with modified custom bulletproof windshields. Most of the currently surviving 770 models were sold at auctions to private buyers. One of the cars is currently on display at the War Museum in Ottawa, Ontario.
From 1937 onward, Daimler Benz focused increasingly on military products such as the LG3000 lorry and the DB600 and the DB601 aero engines. To build the latter, in 1936, it built a factory hidden in the forest at Genshagen around 10 km south of Berlin. By 1942, the company had mostly stopped producing cars, and was now devoted to war production. According to its own statement, in 1944, almost half of its 63,610 employees were forced labourers, prisoners of war, or concentration-camp detainees. Another source quotes this figure at 46,000. The company later paid $12 million in reparations to the labourers' families.
In 1958, the two companies began a partnership to sell their cars in the United States with Studebaker. A few American-based Daimler Benz dealerships were converted into Mercedes-Benz dealerships when Daimler's non-Mercedes-partnered company closed in 1966.
Over the decades, Mercedes-Benz has introduced many electronic and mechanical innovations and safety features that later became common. Currently, Mercedes-Benz is one of the best-known and longest-standing automotive brands in the world. The pontiff's Popemobile has often been sourced from Mercedes-Benz.
In November 2019, Daimler AG announced that Mercedes-Benz, until that point a company marque, would be spun off into a separate, wholly owned subsidiary called Mercedes-Benz AG. The new subsidiary would manage the Mercedes-Benz car and van business. Mercedes-Benz-badged trucks and buses would be part of the Daimler Truck AG subsidiary.
For information relating to the three-pointed star symbol of the brand, see under the title Daimler-Motoren-Gesellschaft, including the merger into Daimler-Benz.
In May 2022, Mercedes-Benz announced that it has recently sold the most expensive car at the price of $142 million (€135 million). The car is a very rare 1955 Mercedes-Benz SLR that has been kept in the German automaker's collection and bought by a private owner. Mercedes in an announcement said that the sale will be used to establish the Mercedes-Benz Fund.
In June 2022, Mercedes-Benz recalled almost one million vehicles built between 2004 and 2015, due to potential problems with their braking system, caused by possible "advanced corrosion".
Motorsport
The two companies which were merged to form the Mercedes-Benz brand in 1926 had both already enjoyed success in the new sport of motor racing throughout their separate histories. A single Benz competed in the world's first motor race, the 1894 Paris–Rouen, where Émile Roger finished 14th in 10 hours 1 minute. Throughout its long history, the company has been involved in a range of motorsport activities, including sports car racing and rallying. On several occasions, Mercedes-Benz has withdrawn completely from motorsport for a significant period, notably in the late 1930s, and after the 1955 Le Mans disaster, where a Mercedes-Benz 300 SLR rammed another car (an Austin-Healey), took off into the stands, and killed more than 80 spectators. Stirling Moss and co-driver Denis Jenkinson won the 1955 Mille Miglia road race in Italy during a record-breaking drive with an average speed of almost 98 mph in a Mercedes-Benz 300 SLR.
Although there was some activity in the intervening years, it was not until 1987 that Mercedes-Benz returned to front line competition, returning to Le Mans, Deutsche Tourenwagen Meisterschaft (DTM), and Formula One with Sauber. The 1990s saw Mercedes-Benz partner with British engine builder Ilmor (now Mercedes-Benz High Performance Engines), and campaign IndyCars under the USAC/CART rules, eventually winning the 1994 Indianapolis 500 and 1994 CART IndyCar World Series Championship with Al Unser Jr. at the wheel. The 1990s also saw the return of Mercedes-Benz to GT racing with the Mercedes-Benz CLK GTR, which took the company to two titles in FIA's GT1 class.
Mercedes-Benz is currently active in two motorsport categories, Formula One and GT racing.
Formula One
Both Mercedes-AMG Formula One cars at the 2013 Malaysian Grand Prix
Mercedes-Benz took part in the world championship in 1954 and 1955, but despite being successful with two championship titles for Juan-Manuel Fangio, the company left the sport after just two seasons.
Mercedes-Benz returned as an engine manufacturer in 1994, with the engines being designed and manufactured by Ilmor in Brixworth. It initially partnered with Sauber, before switching to McLaren in 1995. Although the Mercedes engines were not successful at first, they later won drivers' championships for Mika Häkkinen in 1998 and 1999, and for Lewis Hamilton in 2008, as well as a constructors' championship in 1998. Mercedes part-owned McLaren, and the collaboration had been extended into the production of road-going cars such as the Mercedes-Benz SLR McLaren.
In 2007, McLaren-Mercedes was fined a record US$100 million for stealing confidential Ferrari technical data.
In 2009, Ross Brawn's newly conceived Formula One team, Brawn GP used Mercedes engines to win the titles. At the end of the season, Mercedes-Benz sold its 40% stake in McLaren to the McLaren Group and bought 70% of the Brawn GP team jointly with an Abu Dhabi-based investment consortium. Brawn GP was renamed Mercedes GP for the 2010 season and became the main team for Mercedes-Benz. The company continued providing engines to other teams under customer relationships.
After major rule changes in 2014, Mercedes clinched the drivers' and constructors' titles with drivers Lewis Hamilton and Nico Rosberg, after dominating much of the season. Mercedes repeated the feat in 2015, winning 16 out of 19 races, and again in 2016, winning 19 of the 21 races. In the following years, Mercedes continued their success by winning the drivers' championships from 2017 to 2020 and the constructors' championships from 2017 to 2021, becoming the first team to win seven consecutive "double-championships". In these years, Hamilton was the champion in 2014, 2015, 2017, 2018, 2019 and 2020, while Rosberg won in 2016. Their unbeaten streak was broken in 2021, when Max Verstappen of Red Bull-Honda won the drivers' championship.
Formula E
Main article: Mercedes EQ Formula E Team
Prior to pre-season testing of the 2019–20 Formula E Championship, it was announced that Mercedes, through its EQ branch, would join the championship with drivers Stoffel Vandoorne and 2019 FIA Formula 2 champion Nyck de Vries. The team named their Spark Gen2 challenger the Mercedes EQ Silver Arrow 01. De Vries clenched the title in 2020-21 season while Vandoorne won the championship in 2021-22 season. After winning both driver and team world championships, Mercedes EQ left Formula E and sold the team to McLaren.
Logo history
In June 1909, Daimler Motoren Gesellschaft (DMG) registered both a three-pointed and a four-pointed star as trademarks, but only the three-pointed star was used. To DMG, the star symbolized Gottlieb Daimler's aims for universal motorization: on land, water and in the air.
(VIDEO AND PICTURE 5 & 6 FOR DISPLAY ONLY)
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