Aluram Purple Shampoo brightens and enhances blondes without drying. This toning shampoo is enriched with Coconut Water, Marula Oil, Rose Hip Oil and Biotin to replenish nutrients while adding strength and shine. With a high dose of colored pigments, this purple shampoo will enhance highlights and tone hair for your best blonde, gray or white color.Color-correcting shampoo that can be used after lightening services, or perfect for use at home to keep brassy tones away.