Loreal Majirel Hair Color 1.7oz (CC 5/5N) Ionene G Incell This is a permanent color with Ionene technology for uncompromised comfort. Lightens up to 4 levels in 35 minutes. Covers up to 100% of white hair. Easy to mix and apply. Leaves hair with sublime shine feeling intensely nourished and hydrated until the next color treatment. Inoa makes hair softer than before the coloring process. Mix 1 to 1 ratio. Loreal Inoa is a great color to use if you have an allergic reaction to other colors. These color tubes are imported from Europe and display shade numbers slightly different but contain the same color as the US counterpart. This listing shows European shade as listed on the package first and matching US shade after "or". These colors are being used in salons across the country that we supply and no difference in color, consistency, or feeling on the scalp has been noticed by professionals or customers.