Biotera Ultra Color Care Sulfate-Free Shampoo gently cleanses, deeply hydrates and promotes long-lasting color retention to keep hair color bright & vibrant by over 88%.   Biotera Ultra Color Care Sulfate-Free Shampoo is paraben and sulfate-free** and promotes long-lasting color retention and deep hydration for very damaged and dry hair. Infused with 100% more botanicals and extracts. Color-safe. Biotera Ultra Color Care Sulfate-Free Shampoo is ideal for those with dry, damaged, delicate and color-treated hair, looking to cleanse without sulfates or parabens. 

Packaging May Vary