A Primer on Consumer Behavior: A Guide for Managers by David Stewart, Paperback
- SKU: SD00099614
- Condition: New
- ISBN-10: 1947441205
- ISBN-13: 978-1947441200
- Publication Year: 2018
- Language: English
- Topic: Consumer Behavior
Brand New Book.
A Primer on Consumer Behavior: A Guide for Managers by David Stewart, Paperback
This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
The book includes "points to ponder" that link basic concepts to marketing practice. The final chapters of the book also point the reader to a variety of additional resources for learning more about consumer behavior in general and consumers in specific markets.
The book includes "points to ponder" that link basic concepts to marketing practice. The final chapters of the book also point the reader to a variety of additional resources for learning more about consumer behavior in general and consumers in specific markets.
