Item description for Walt Disney The Classics Black Diamond VHS Tape (You Pick Title) Updated 8-25-24

This listing is for Walt Disney The Classics Black Diamond VHS Tape (You Pick Title).

This lot includes the following initial Disney Classic Titles:

• The Great Mouse Detective

• The Rescuers Down Under

• The Little Mermaid

• Cinderella (Red Signature)

• Bambi (Red Signature)

• Beauty and the Beast

• Lady And The Tramp (Red Signature)

• Dumbo (Red Signature)

• The Fox And The Hound

• Alice In Wonderland (Red Signature)

The Walt Disney Classics was a series of VHS releases of Disney animated features that spanned from 1984, with its very first release being Robin Hood, to 1994, with The Fox and the Hound; VCDs of this series were released from 1998 to 2003. Many Disney animated features made their home video debuts through this series. It is often referred to by fans as the "Black Diamond" collection, referring to the shape of the black diamond-shaped "Classics" logo seen on the spine of each video's case and at the beginning of each tape. Although the series initially consisted entirely of older Disney animated features, the success of The Little Mermaid led to more then-recent films being released as part of the collection. Walt Disney Home Video released the Classics line in 1984 to release their animated films on home video in a brand name. Before resigning, then-current Disney CEO, Ron Miller, had plans to release their animated classics on home video. The older Disney executives still believed that releasing their animated films on home video would be a little bit risky, despite having released Dumbo, Alice in Wonderland, Fun and Fancy Free, and The Three Caballeros on home video around the early 1980s. The "untouchable" Disney Classics would usually be re-released in theaters around 7-10 years. And the executives thought that if they had the film on videocassette already, they would not go to the movie theater to see it anymore. Plus, it would gamble away from future theatrical revenue. But by 1984, Walt Disney Home Video was getting increasingly popular, so they decided to release Robin Hood on home video to begin their new Classics line. It was chosen because Robin Hood wasn't one of the more popular Disney animated classics at the time, so it wouldn't be too much of a risk to release it on home video. Robin Hood was released with a suggested retail price of $79.95 on VHS and Betamax and $34.95 on Laserdisc. The tape was also part of Disney's wrap and ready-to-give promotion, since it was released a few weeks before Christmas Day. The release of Robin Hood was a small success, eventually becoming one of the best-selling home video titles in 1984.

The first logo, which features the Walt Disney Home Video in "Red Signature" text underneath, is an early logo, as the more prominent Diamond logo would be introduced shortly afterwards. It is found on Robin Hood, Pinocchio, Dumbo, The Sword in the Stone, Alice in Wonderland, Sleeping Beauty, Lady and the Tramp, and a demo-tape of Cinderella.

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