Company:
The Lenci Company, Turin / Torino Italy. (1918-2001)
-- Represented by Kirsh and Reale, Inc.
in USA.
-- Proprietors: Elena and Enrico di Scavini, aka Scavini Dolls.
(Founders)
Philade and Beppe Garella (Father and son, aka Ars
Lenci Group)
Catalogue Title:
Bambole Lavabili, No. 2 (Translation: washable dolls)
-- 1933 Lenci Catalog of Dolls
Details about this publication:
Reprint of original wholesale trade
samples catalog packet of postcards, reproduced in book format.
-- In very good, like new condition.
There
are 52 wonderful pages, as well as a few supplemental Lenci items at the end of
the book.
Published: Library Archive Services Co. 2012. Modern Archival Reprint. Flex
covers, cloth spine binding.
Numerous Lenci dolls featured in this marvelous replica pictorial.
--
Approximate size of book is 7.5 by 4.75 inches. There is minimal text.
What is unique to his catalog is that it
features the model numbers, sizes of lacquer faced dolls that were touted as
"washable".
-- 72 dolls pictured on 18 photo cards. Doll designs of all sorts. Bed
dolls, baby dolls, child dolls, lots of mascots.
-- Published in actual size, and includes 6 supplemental cards/pages with
other rare Lenci items.
-- Originally
issued in a postcard packet, now reprinted in book form.
Lenci dolls were made from 1918 through 2001 in Turino Italy. Dolls were
designed not only by the company founder, but many leading illustrators and
artist in each era. Doll models were influenced by movies stars and fashions of
the day.
This catalog is a delightful look at several different models of Lenci felt
cloth dolls in the early 20th century. This catalog shows the models, outfits,
sizes of dolls available to department stores, specialty retailers and wholesale
jobbers to purchase.
-- Profusely illustrated with photos.
Ideal catalog for doll collectors, designers, restorers, or dealers of in
finely made Italian vintage/antique cloth dolls.
Paper / Soft cover reprint edition in very good condition, a sturdy book.
Overall good copy, informative resource. It would make a great gift for the fan
in your life, even if that's you. Typical of a samples catalog, there is
minimal text with regards to explanation, primarily to show models.
About the Lenci Company: Lenci dolls are wool
felt dolls that feature heat-pressed wool faces with painted features. They
typically have intricately made wool and organdy clothing, adorned with
elaborate felt flowers, hats, and/or accoutrements. They are at the top end of
the luxury goods market. Today they are considered highly prized collectibles.
The Lenci Company (1918-2001) was established in Turin (Torino) by Enrico di
Scavini and Elena (nee Konig) Scavini after World War I, around 1918. They
received a patent for their process for pressing the heads in 1919. The Lenci
company produced not only high quality dolls, but luxury goods, toys, puppets,
and household wares, including decorative ceramics that were primarily sold in
the United States, Europe, and Japan. In the company's heyday, they had over
10,000 items in their product line.
In 1933 The Scavini's took on two partners, giving up two thirds of the company.
One third went to Bassoli, the company that made the wool felt cloth for Lenci,
and the other third went to brothers Flavio and Pilade Garella, who put up the
much needed cash to keep the company afloat after the Great Depression. In 1936
the Scavini's sold their remaining interests in the Lenci Company to the Garella
brothers. Elena stayed on as its creative director until her husband Enrico died
at the end of 1938.
The name "Lenci" originally comes from the family nickname of Elena di Scavina
(who is also known as Helen Konig di Scavini.) -- Source: Wikipedia.
Clean and Unmarked Text. Very Good condition. Modern,
undated. Reproduced in both color and black & white, same as the original
issue.
-- Defects: None found. Minimal text. **Some of the text is
small, so it may be a little hard to read.
Enjoy!
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