This is a Disney Pin.
It is McDonald's celebration of Toy Story 2 and the pin was only given to McDonald's employees.
It features Mr. & Mrs. Potato Head looking at the viewer.
He is in a black hat and blue shoes and she is in a white hat with a daisy on it and red shoes.
Above them it reads "McDonald's Celebrates" in red.
Next to that it reads Disney PIXAR" in blue.
Under that is the "TOY STORY 2" movie logo.
Under them it reads "MR POTATO HEAD AND MRS POTATO HEAD 1999 HASBRO" in black.
From 1999.