Wella SP Men Everyday Hold Strong Gel 3.4 Ounce 100 Milliliters A strong hold gel that offers a wet look effect, Wella SP Men Everyday Hold Gel keeps your hair in place without restricting flexibility. Providing structure for your style, Wella SP Men gives you the power to go and create - every day. Using sorbitol to moisturize your hair, and crotonates copolymer to provide a strong hold effect, Wella SP Men Everyday Hold Gel is perfect for long hair in need of structure and all thicker hair types. Directions of use: Use in dry or damp hair. Distribute partially or fully through the hair with your fingers for an individual style.