Vegan. Gluten free. Socially responsible fruit & plant-based care. Why use natural rosehip? Brighten, rejuvenate, and replenish your skin with natural rosehip oil. Rosehip's antioxidants make for radiant even-tones skin. Paraben free. Phthalate free. Sulfate free. Vitamin A, vitamin E, coconut oil. The Good Stuff: Helps moisturize; no harsh chemicals; helps keep skin soft; recyclable packaging. No bad stuff. Our Story: We created Urban Hydration as a new mom and dad who wanted natural, sustainable skincare for our entire family. We created naturally inspired plant-based products and a company that gives back locally, nationally, and internationally.