Pack of 9 Golden Spiritual Charm Forehead Tilak Teeka Puja Tool Hindu Deity Ornaments For Men Women Teen Girls Kids . A tilaka (तिलक ) is always applied with paste or powder. A tilaka is usually applied for religious or spiritual reasons, or to honour a personage, event, or victory. Dip this in kum kum or Roli, and apply this on forehead, and look different and stylish, on festive occasions.