Alfaparf Evolution of the Color Cube 3D technology: 3 exclusive components in 3 subsequent phases: 1. MULTI LAMELLAR VEHICLE protects pigments during mixing to prevent them from oxidizing. More pigments penetrate deeper into the hair shaft, causing a reduced opening of the scales. It also helps to balance the level of moisture in the fiber. 2. HYALURONIC ACID forms a lattice around the hair allowing a perfectly even distribution of the mixture and perfect adherence to the shaft. 3. HYPER INTENSE COLOR SYSTEM The micro-pigments penetrate into the hair shaft and blend to form even larger and more complex molecules. RESULT: Excellent white hair coverage with intense, defined, and even tones with unparalleled durability of color. Formula enriched with Hyaluronic acid 100% grey hair coverage Lifts up to 3 levels Unparalleled duration Intense color and radiant tones No PPD** and only 0.7% ammonia* Flawless cosmetic effect: hair is soft, strong and shiny Available in more than 125 shades *Average on-head concentration of ammonia (coloring cream/developer mixing ratio of 1:1.5). Does not apply to the EoC Cube Platinum series. **Paraphenylenediamine, a colorant widely used when dyeing hair.