It's A 10 Miracle Moisture Shampoo 10oz 295.7ml protects and strengthens hair with every shampoo. Effective and intensely hydrating, with a cleansing formula gentle enough to use safely on even the most delicate color-treated hair. The Miracle Moisture Shampoo takes the guesswork out of finding the right shampoo. From the first wash, hair is softer, less damaged, and is visibly more bouncy and full of body. With repeated daily use, hair reflects the natural shine of healthy hair that everyone desires. Apply to wet hair, Massage into a rich lather and rinse completely. For best results follow with It’s a 10 Mask.