Its unique formula fights bacteria throughout the mouth, providing 12-hour protection against plaque and bacteria on teeth, tongue, cheeks, and gums.

The emphasis on removing surface stains is particularly appealing for those looking to enhance the whiteness of their teeth. Additionally, the toothpaste's vegan, sugar-free, and gluten-free formulation caters to various dietary preferences and restrictions, making it suitable for a wide range of users.

Overall, Colgate Total Advanced Whitening Toothpaste seems like a reliable choice for maintaining oral health while also achieving a brighter smile.