CARRERA
In 1956 Wilhelm Anger decides to name his sport goggles company after the longest, fastest, most dangerous race in the world, the Carrera Panamericana. Because that was the future. That was forward thinking, that was Out There. Optyl is patented; an innovative plastic that weighs 20% less than acetate and other thermoplastic materials, that is harder wearing, and that also adapts to the wearer’s face. A revolutionary line of sunglasses is launched – the Carrera Porsche Design Collection. This collaboration with motorcar designer Ferdinand Alexander Porsche introduces the folding glasses, as well as the interchangeable lenses. Carrera takes on a leading role in the fashion world, launching heritage models like Champion Endurance and Safari, following the big success of the Champion.Carrera re-launces into optical glasses matching the style and edge of the sunglasses collections.