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With a vision to increase the awareness of people regarding the harmful danger of chemicals in our life and the benefits of chemical free products, Dr. Erian's passion for all things natural prompted her to start a cottage industry producing a small line of soaps, this line slowly expanded to include a multitude of natural products. The range of products is known as Nefertari the most beautiful of them all. This line ranges from soaps, bath and body care products to a line of clothing known as the Nefertari off white line.

The idea behind Nefertari Products is to sincerely produce a healthy 100% natural, chemical-free, Egyptian accentuated body care product using natural Egyptian raw materials and natural untreated packaging to preserve the environment whilst contributing to the development of the marginalized communities in Egypt by enhancing their level of living and offering them jobs and sustainable incomes.

The Nefertari range also benefits from its Egyptian, as all products have a very special Egyptian allure and are connected in several ways to the mystic land of the Pharaohs. In fact, several of the products and ingredients were actually used by Pharos like the Nefertari kohl for the eyes from natural gum and the Cleopatras milk bath in the description of the Nefertari goats milk soap and milk bath a reference made to Cleopatra and her use of goats milk soap in her daily beauty routine. Moreover, several of the packaging of Nefertari products are identical copies of the containers shown at the Egyptian Museum used by the Pharaohs Queens long time ago.

Additionally, we are keen to use all the dark blue color as the main color in fonts and embroideries as the color comes from a plant that used to grow on the River Nile called El Nile which was used by Ancient Egyptian to get the dark blue color which was used to paint the ceilings of their tombs.

The outcome is exceptional 100% natural chemical-free Egyptian body care products, beautifully packaged with a distinctive Egyptian allure. Nowadays so many people are afraid to label anything as Made in Egypt, but we at Nefertari are proud that all our products are handmade in Egypt.