White ceramic coffee cup touting in red letters, "Prudential's National Advertising 1973-74." Below this, it features the logo of the now-defunct TVS Television Network and their College Basketball coverage, the logo of CBS at the time and their series "Cannon" starring William Conrad, and the logo of ABC and their series "The Rookies" and the "Prudential College Scoreboard." Below this the cup reads, "Plus Hard-Hitting Print Ads in National Publications." The mug may have been distributed to employees of the Prudential Insurance Company and their marketing division.