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💐 - Item Description:



" You'll never look at yourself, your organization, or your world quite the same way. "


- Daniel H. Pink, Bestselling author of Drive And A Whole New Mind



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" A Flat out great read. "


- David Allen, bestselling author of Getting Things Done: The Art Of Stress- Free Productivity



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🏉 - About The Product:



The Power of Habit: Why We Do What We Do in Life and Business is a book by Charles Duhigg, a New York Times reporter, published in 2012. It explores the science behind habit creation and reformation.


Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Duhigg brings to life a whole new understanding of human nature and its potential for transformation, with penetrating intelligence.


Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr, among others.


At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.


Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.



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📒 - Insight And Topics This Book Covers:



  • Habit Loop:

The Habit loop is a neurological pattern that governs any habit. It consists of three elements: a cue, a routine, and a reward. Understanding these components can help in understanding how to change bad habits or form good ones. The habit loop is always started with a cue, a trigger that transfers the brain into a mode that automatically determines which habit to use. The heart of the habit is a mental, emotional, or physical routine. Finally there is a reward, which helps the brain determine if this particular loop is worth remembering for the future.



According to Duhigg, craving drives all habits and is essential in starting a new habit, or reshaping an old one.



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  • Golden rule of habit change:

The Golden rule of habit change helps stop addictive habits and replace them with new ones. It states that if you keep the initial cue, replace the routine, and keep the reward, change will eventually occur, although individuals who do not believe in what they are doing will likely fall short of the expectations and give up. Belief is a critical element of a big change or any changes in general, though it can be structured in a number of ways.


Charles Duhigg used several examples to illustrate his argument, including the case of Bill Wilson, a recovering alcoholic whose newfound faith in Christ led him to create Alcoholics Anonymous. In the book, he also discussed "willpower" and its role in creating a habit.



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  • Keystone Habits:

A keystone habit is an individual pattern that is unintentionally capable of triggering other habits in the lives of people.


(The author gives many examples in the book where company CEOs had to disrupt the habits of their employees in order to change in a construction/creative direction compared to inferior ones. Other examples are included of individuals penetrating other peoples habits for the sake of a healthier purpose.)



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🚵‍♂️ - Final Note:


This is an extremely important book, on an individual's life journey. Or to anyone who's developed a passion for personal development, growth and evolvement. The Power Of Habit is a book that strictly addresses change in a scientific manner, and it's highly recommend to anyone who's serious about changing the course of their life towards a more constructive direction.



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