milk_shake the gloss demi permanent color is an oil-based, ammonia-free acidic pH demi permanent coloring treatment that guarantees amazing color tones without lightening or modifying the hair's structure. It's not just color, it's a treatment that nourishes and conditions the hair with its naturally-derived ingredients, making hair more and more beautiful with each application, for perfect hair color and healthy, glossy hair.

Features & Benefits:

• tones without modifying the natural hair color
• improves the condition of damaged hair
• boosts color-treated hair and lightened hair, giving the desired color tone result
• hides greys up to 50%
• lasts 15-20 washes