Brighter. Blonder. Faster. Stronger.Looking for the powerful and reliable results of a powder lightener in a cream format? PRAVANA's NEW Pure Light Blonding Creme is your answer. All of the benefits of a powder lightener in a new creamy formula that leaves hair looking healthy, nourished, and hydrated.This powerful easy-to-apply formula evenly lifts up to 9 levels in just 45 minutes.