Modern Catalog, reproduced directly from the original trade sample advertisement.

Company: 

The Lenci Company, Turin / Torino Italy. (1918-2001) 
                                  -- Represented by  Kirsh and Reale, Inc.  in USA.
                                  -- Proprietors: Elena and Enrico di Scavini, aka Scavini Dolls. (Founders)
                                                         Philade and Beppe Garella (Father and son, aka Ars Lenci Group)

Catalogue Title:

 1925 Lenci, Trade Samples Catalog of Doll and Toy Models on offer (for wholesale buyers, shops + department stores).

Details about this publication:

Replica of original wholesale trade samples catalog of popular wool felt cloth dolls made in Italy by the famous Lenci factory in Torino. 
   --  44 pages, in very good, like new condition.   Flex covers, soft cover with cloth binding. In very good, like new condition. 
     -- Replica/reprint published by Library Archive Services - (undated). Circa 2015.

A delightful look at many options and styles created by the doll and toy manufacturing company. This catalog shows model numbers, sizes, styles and samples that would be purchased by shop and business owners, department stores, wholesale jobbers, trade dealers and owners of retail novelty shops.

Ideal catalog for collectors, designers, restorers, or antiques dealers of finely made felt cloth dolls from Italy and Europe.

Absolutely beautiful dolls for collector reference, art history. Many of the dolls were designed by Dudovich, the famous illustrator. There are wonderful Lenci creations, rare ones and more, includes some supplemental historic Lenci print items at the end of this catalog.

Approximate size of book is 8 by 10 inches. Numerous Lenci dolls and other creations featured in this marvelous pictorial.

Ideal catalog for doll collectors, designers, restorers, or dealers of in finely made Italian vintage/antique cloth dolls.

About the company:  

Lenci dolls are wool felt dolls that feature heat-pressed wool faces with painted features. They typically have intricately made wool and organdy clothing, adorned with elaborate felt flowers, hats, and/or accoutrements. They are at the top end of the luxury goods market. Today they are considered highly prized collectibles.

The Lenci Company (1918-2001) was established in Turin (Torino) by Enrico di Scavini and Elena (nee Konig) Scavini after World War I, around 1918. They received a patent for their process for pressing the heads in 1919. The Lenci company produced not only high quality dolls, but luxury goods, toys, puppets, and household wares, including decorative ceramics that were primarily sold in the United States, Europe, and Japan. In the company's heyday, they had over 10,000 items in their product line.

In 1933 The Scavini's took on two partners, giving up two thirds of the company. One third went to Bassoli, the company that made the wool felt cloth for Lenci, and the other third went to brothers Flavio and Pilade Garella, who put up the much needed cash to keep the company afloat after the Great Depression. In 1936 the Scavini's sold their remaining interests in the Lenci Company to the Garella brothers. Elena stayed on as its creative director until her husband Enrico died at the end of 1938.

The name "Lenci" originally comes from the family nickname of Elena di Scavina (who is also known as Helen Konig di Scavini.)  -- Source: Wikipedia --

Soft cover, paperback edition in very good condition, with typical slight wear to edges and spine from being moved around the shop, stored flat.

Firmly readable, ideal for reference and collecting.   Very nice.  
            Clean Text.  Very Good condition.  Text is in English. 
            Reproduced directly from the original.

-- Defects: None found. 
                  **** Some sections from the original source may have used smaller text,
                         thus those sections of the reprint may be a little hard to read.                

Modern, undated replica.    -- Facsimile edition

  Enjoy!

Location:    from inventory,  Lenci  1926

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