Modern Catalog, reproduced directly from the original trade sample advertisement.

Company

The Lenci Company, Turin / Torino Italy. (1918-2001) 
                                  -- Represented by
 Kirsh and Reale, Inc.  in USA.
                                  -- Proprietors: Elena and Enrico di Scavini, aka Scavini Dolls. (Founders)
                                                         Philade and Beppe Garella (Father and son, aka Ars Lenci Group)

Catalogue Title:

       BAMBOLE LAVABILI (1932) Lenci Catalog of Dolls
              -- Italia Torino : Sales samples offered by the Italian doll and toy company.

Details about this publication:

Replica of the original 1932 wholesale trade samples catalog.
     52 pages, includes some supplemental pages of related material, in very good condition.
 

This particular catalog features 58 LACQUER FACED LENCI DOLL models. Showing sales samples of washable Lenci dolls. 58 dolls pictured on 16 photo cards as issued by Lenci.  Dutifully reproduced in this book.

There are doll designs of all sorts.  Simply splendid showing of the Lenci line of dolls.

-- Profusely illustrated with photos.
    (** please note our photos are small and low-resolution, the replica is very nicely reproduced, clean, crisp, clear.)

Wonderful black/white illustrations and photos of Lenci items. Includes most model numbers and doll sizes.  Features lovely and rare Italian felt dolls, including boudoir ladies, children, toddlers, mascots, and novelties.

An absolute MUST HAVE for the Lenci collector. Many models never seen before. WOW, what a joy.

Flex card covers, cloth bound.   Size: About 7 by 4.75 inches. Published by Library Archive Services Co. Minimal text.

A delightful look at several different models of Lenci felt cloth dolls in the early 20th century.  This catalog shows the models, outfits, sizes of dolls available that year for department stores, specialty retailers and wholesale jobbers to purchase. 
  
Ideal catalog for doll collectors, designers, restorers, or dealers of in finely made Italian vintage/antique cloth dolls.

About the company:  

Lenci dolls are wool felt dolls that feature heat-pressed wool faces with painted features. They typically have intricately made wool and organdy clothing, adorned with elaborate felt flowers, hats, and/or accoutrements. They are at the top end of the luxury goods market. Today they are considered highly prized collectibles.

The Lenci Company (1918-2001) was established in Turin (Torino) by Enrico di Scavini and Elena (nee Konig) Scavini after World War I, around 1918. They received a patent for their process for pressing the heads in 1919. The Lenci company produced not only high quality dolls, but luxury goods, toys, puppets, and household wares, including decorative ceramics that were primarily sold in the United States, Europe, and Japan. In the company's heyday, they had over 10,000 items in their product line.

In 1933 The Scavini's took on two partners, giving up two thirds of the company. One third went to Bassoli, the company that made the wool felt cloth for Lenci, and the other third went to brothers Flavio and Pilade Garella, who put up the much needed cash to keep the company afloat after the Great Depression. In 1936 the Scavini's sold their remaining interests in the Lenci Company to the Garella brothers. Elena stayed on as its creative director until her husband Enrico died at the end of 1938.

The name "Lenci" originally comes from the family nickname of Elena di Scavina (who is also known as Helen Konig di Scavini.)  -- Source: Wikipedia --


Soft cover, paperback edition in very good condition, with typical slight wear to edges and spine from being moved around the shop, stored flat.

Firmly readable, ideal for reference and collecting.   Very nice.  
            Clean Text.  Very Good condition.  Text is in English. 
            Reproduced directly from the original.

-- Defects: None found. 
                  **** Some sections from the original source may have used smaller text,
                         thus those sections of the reprint may be a little hard to read.                

Modern, undated replica.    -- Facsimile edition

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   Enjoy!

Location:    from inventory,  Lenci 1932 - Lavabili


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