We believe that hair care is self-care. My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformational experience. Our high-performing, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures and the benefits of Vegan Botanical Caviar, our vegan formulas elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks.