In this era, a new “smell perception” is born, and it’s more delicate and natural. People began to be more keen to hygiene. This trend can be easily found both with the creation of rooms dedicated to toilet and bathroom, as well as the general preference of delicate and refined floral fragrances, such as those made in Grasse and throughout France. People began to focus on seduction and ostentation, which brought to the growth of elegant glass bottles for perfumes, candy boxes, fancy pommander and pot pourri to spread ambient perfumes.

Finally, the invention of artificial soda allowed to greatly improve the quality of solid soaps. These perfumery’s products used to be made by chemical reaction of natural soda and olive oil, and were produced in the major Mediterranean ports such as Genoa, Savona, Venice and Marseille. In 1800 the Italian fragrance trading, confined up to then into the back of the barberies, went through some large Perfume Stores such as Bertelli in Milan, Paglieri in Alessandria and Puglisi & Manara in Palermo.

At the beginning of the 19th century, after the French Revolution, French society devoted itself to an unbridled luxury that made Paris a fashion international capital. Thanks to the trading’s liberalization, a very profitable period of production of perfume began, loved by either the emperors and ordinary people.