Item description for 1947 Salterini Neva Rust Furniture CATALOG Metal Patio Mid Century KITSCH design

Modern Catalog, reproduced from the original trade sample advertisement.

Company/Creator:

John B. Salterini Co., Inc., New York

Catalogue Title:

1947 Salterini Neva-Rust Furniture : Catalog No. 29

Details about this publication:

Replica of the original 1947 commercial trade samples catalog of authentic mid-century styled metal wrought iron furniture pieces, etc.

Flex covers, spiral coil binding. In very good, like new condition. 32 pages.
Replica/reprint published by Portable Trunk Publishers. (undated) Circa 2010.

Furniture Sets/Series included in this catalog are The Della Robbia Group, The Rose Leaf Group, The Park Avenue Group, Magnolia Group, The Willow Group, The Riviera Group, Maple, Dogwood, Roslyn, Laurel, The Oak Leaf Group, The Mt. Vernon Group, Ivy Leaf, Pasadena Group, Tables for occasional use. Model No. Indexed.

A delightful look at many options and styles created by famous iron manufacturing company. This catalog shows outdoor lawn furniture styles samples that would be purchased by business owners, department stores and dealers for retail shops.

Ideal catalog for collectors, designers, restorers, or antiques dealers of finely made home furnishings and authentic mid-century modern furniture. For both indoors and out.

Paper / Soft cover reprint edition in very good condition, flex covers, cloth bound, a sturdy book with typical slight wear to edges and spine from being moved around the shop, stored flat. Overall wonderful copy, informative resource. It would make a great gift for the fan in your life, even if that's you.

About the company:

John Salterini ~ Italian, 1928-1952

While John B. Salterini designed ornate wrought-iron garden furniture for patios and lawns, he specifically sought to match the forms of indoor furniture and also advocated the use of his furniture indoors “because it brings into your home the freshness and gaiety of a flowery summer garden” (per his print advertisements).

After emigrating from Italy to New York, Salterini worked in journalism at first, editing a newspaper in Syracuse. When he moved to New York City, he worked in glass manufacturing and then entered into the production of wrought-iron furniture as a partner in Salterini & Gallo. When that company shuttered, he launched his own eponymous firm in 1934, eventually offering some of the most exquisite, high-end outdoor furniture of the mid-century period.

Over the course of his career, Salterini designed a wide range of furniture, from tables and chairs to chaise longues, ottomans and benches. And his influences were equally wide as well. His work is often identified as mid-century modern — the Clamshell line, designed for Salterini’s company by like-minded Italian architect and industrial designer Maurizio Tempestini, boasts soft curves and cocoon-like shells that strike a sharp contrast with the solidity of wrought iron and resemble the zany chair designs emerging during the postwar period from designers like Pierre Paulin and Arne Jacobsen.

The furniture from John B. Salterini Company also combined organic and geometric forms, one of the mid-century design movement’s defining features. But Salterini was equally influenced by the Gothic Revival and Art Deco movements, incorporating their signature flourishes like intricate lace-like patterns, delicate vine leaves and protruding scrolls into his French Provincial Group’s glass-topped tables and chairs. One of his most ornate and ostentatious designs is the Peacock double chaise longue, with its elaborate spokes and arching back.

The postwar boom in prosperity and leisure time led to the expansion of the home to include patios, which needed to be furnished with stylish outdoor furniture. Wrought iron was considered the best material for outdoor use because of its comparative lightness and pliability to other metals. The term “wrought” means made by hand, as opposed to “cast” iron, which was made using molds. Salterini’s high-end handcrafted furniture, with names like Park Avenue Group — promoted for indoor use and photographed as such for the firm’s catalogues — attracted wealthy buyers from across the country. They were drawn to his ability to make a metal like wrought iron look almost ethereal and elegant, and the way he incorporated the popular styles and design principles of the day into his pieces.

That John B. Salterini’s vintage garden furniture can be used indoors and look completely natural is a rare feat. Source: 1st Dibs. --

Firmly readable, ideal for reference and collecting.   Very nice.
            Clean Text. Very Good condition. Text is in English.
            Reproduced directly from the original. Modern, undated replica. Facsimile edition

-- Defects: General wear from being moved around the shop. Otherwise none found.

Enjoy!

Location: from inventory, Salterini 1947 metal furniture