Premium Care 7/7 is the perfect straightener for everyday styling.
The 7/7 setting, which thanks to the optimal temperature of 170 ° C, does not damage the hair*, in addition, the unique Cashmere Keratin ceramic coating and ionization provide a brilliant shine, and the LED display allows precise temperature control.
Perfect results and maximum protection* - Premium Care 7/7 is the perfect tool for everyday hair styling. Optimum temperature setting 7/7 (temperature 170 °C) maintains 100% of the hair's resistance* and allows you to use the straightener every day. The combination of ionization and the unique Cashmere Keratin ceramic coating gives the effect of smooth and manageable, yet shiny hair.
The LED display allows precise temperature control in the range of 130 to 200 ° C, and the movable plates ensure optimal pressure on the hair. Practical features such as a swivel cord and plate lock increase the convenience of use and storage.
Optimum pressure on the hair
Floating plates adapt to the thickness of the hair strand for optimal pressure. Thanks to this, the operation of the straightener is even more effective and accurate. This also protects the hair structure from damage and reduces the risk of hair breakage.
Daily use and hair protection
Setting 7/7: the optimum temperature of 170°C maintains the resistance and health of your hair. Even with daily use, the straightener does not damage your hair, you can use it without worrying about their condition.
Hair protection
Optimum temperature and accurate temperature control allow you to effectively straighten hair at low temperature. We care both about the best look of your styling and about the health of your hair. You can calmly take care of styling, and we will take care of its condition.
Safe use
Automatic shutdown one hour after last use for safety. Someone forgot to unplug the straightener? Nothing happened, the device will turn off automatically to protect against eventualities.
Convenience
The 360° swivel cord ensures comfort of use. It allows you to freely maneuver the straightener, which in turn allows you to achieve the desired effect in a convenient and quick way.
Fast heating
The straightener is ready to work just 30 seconds after turning it on. The waiting time is shortened to the minimum necessary, which gives you more time to use for more precise hair styling to make you look even more beautiful!