BOOK Successful Direct Marketing Methods 
Successful Direct Marketing Methods Hardcover – August 1, 1985
by Bob Stone (Author), Robert B. Stone (Author)
Hardcover   496 pages 
Edition Third Edition
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.
Hailed as the âbibleâ of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:
Publisher  ? NTC/Contemporary Publishing Company; 3rd edition (August 1, 1985)
Language ?  English
ISBN-10 ?  0844230863
ISBN-13   978-0844230863
Item Weight ? 2.45 pounds
 Dimensions ?  ? 7.5 x 1.25 x 9.5 inches