This is NOT a sewing machine manual, it is a printed and bound COPY of a manual. 
This manual is for the Bernina 530 and Bernina 550 QE series and lists the use and care of the machine.
It includes a section on how to create the different stitches. 
Total 94 pages 
It's printed in color, where applicable, on plain white paper.
It is then bound with a clear front and back cover and a comb binding, for ease of reading.
In essence you are paying for the printing, paper, binding, and postage. 
The manual in the photo is representative. Each manual is printed and bound to order.