Measures 8-3/32" X 11-1/32", 68 pp including covers, b&w and two-tone photos & illustrations, Volume 10, Number 2 (February 1962), published by By-Line Publications Inc. (NY).

Group 19-3221


"Why," you might ask "is the upper 1/3 of the front cover missing from this issue?"  Well, gather round, children, for a short history lesson, regarding the subtle war between magazine & book distributors, versus newsstands and book retailers:  Magazines, comic books and some paperback books have shelf expiration dates, after which the "out-of-date" stock is rotated out, and replaced by new stock.  Before approximately the mid-1970s, distributors had arranged an easy deal by which retailers could be partially refunded for unsold periodicals, without overweight returns paid by the distributor:  all that was necessary was to cut off the top third of the front cover of the magazine, comic book or paperback, as long as the title and date (if applicable) were clearly visible, & return those to the distributor; in addition, the retailers were  to destroy the remainder of the magazines, comics & books.  But some retailers figured out a way to have it BOTH ways -- cut off the title section to return to the distributor for a refund, but RESELL the magazine, comic book and paperback at 1/4 to 1/2 the cover price, sometimes in a bagged "bargain" lot.  The distributors finally wised up; and now the ENTIRE front cover of magazines & paperbacks must be returned.  Comic books are largely under a separate distribution system now, allowing NO returns; although some major bookstores still order their comic books from magazine distributors, which demand full front cover returns.

Contents:

Front Cover -- MICKEY MANTLE ; ROGER MARIS ; CARA WILLIAMS

CONFIDENTIALly Speaking -- Behind the articles in this issue

Letters, We Get Letters (Letters from readers)

Tattle-Tape:  Blonde Tells All:  "I Had A Ball With The National Football League" -- by DAPHNE X

The Nite DANE CLARK Went Out On A Limb -- by MITCHELL BARR -- with 1/4 page photo of DANE CLARK by himself

The "M" Boys:  Surly To Bed And Surly To Rise Makes Them Healthy, Wealthy And Wise (?) -- by K. T. LEONARD -- with individual 1/4 page photos of MICKEY MANTLE & ROGER MARIS ; with smaller photo of MICKEY MANTLE with ROGER MARIS & HARRY TRUMAN ; plus smaller photo of MICKEY MANTLE with reporter

How PAUL ANKA Gets Those Dolls -- with photo of PAUL ANKA by himself

The Bride Wore Blushes

The Fish That Caught RANDY CHURCHILL -- with photo of RANDOLPH CHURCHILL by herself

Strange Case Of The Robber's Choppers

Let's Face It:  Homos Are Taking Over Showbiz! -- by H. JOHN MARTIN

The TWIST : They've Got Ants In Their Prance -- by CORKY CARTER

CARA WILLIAMS : The Heller Who Made Hollywood Holler "Help!" -- by HARRY VARNUM -- with 1/3 page photo of CARA WILLIAMS with JOHN BARRYMORE Jr ; plus 1/3 page photo of CARA WILLIAMS by herself

Don't Fall For Phony Fall-Out Shelters -- by FRANK O'LEARY

Memo To JOAN CRAWFORD : Remember? -- by DRENA BURRELL -- with 2/3 page photo of JOAN CRAWFORD by herself; plus smaller photo of LOU JENKINS

The Glamor Girl Who Made It Big On Two Fronts -- by DORIS MANSON

When ROBERT MITCHUM Did A Stretch On A Chain Gang -- by OTTO BARTON -- with 1/2 page photo of ROBERT MITCHUM by himself

How To Take The Bounce Out Of Rubber Checks -- by JIM CANADAY

Banned Yesterday -- Best Sellers Today -- by HOMER CASSIDY -- with photo of DANIELLE DARRIEUX & LEO GLENN

PEGGY LEE's Share-The-Love Plan -- by HARRY VARNUM -- with 1/4 page photo of PEGGY LEE with BRAD DEXTER ; plus 1/6 page photo of PEGGY LEE with DAVE BARBOUR ; plus 1/4 page photo of PEGGY LEE with DEWEY MARTIN


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