The Cure 24/7 is a leave in reconstructive treatment with visible results within minutes after application. The name says it all: a treatment that can be done day or night, wet or dry. This reconstructive treatment from White Sands increases hair health, shine, restores and protects all hair types. This product can be used daily or as part of a regular hair care regimen. Apply this product to damp hair for thermal protection against blow drying and to make smoothing hair faster. Also apply to damp hair and air dry for conditioning and reducing frizz.