Excess oils, residues, environmental contaminants, heat styling... no wonder scalps end up irritated and itchy. Remove all those impurities with It’s a 10’s Scalp Restore Miracle Charcoal Shampoo. Enriched with kaolin clay, this shampoo gently lifts away irritants and exfoliates to reveal a clean, clear scalp. The shampoo then adds naturally derived moisture to soothe and strengthen skin, reducing discomfort and distress for hair that’s beautiful, comfortable, and in control.