Discover a dazzling spectrum of bold, brilliant color with Joico® Color Intensity® —our intensely concentrated pigments designed to help you create wow-worthy results that last up to 20+ shampoos.*

Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!

Directions

1. Apply to clean, dry hair (¼-inch from the scalp).
2. Process for 20 minutes.
3. Rinse well with cold water for several minutes, rinsing each color separately.
4. Shampoo with K-PAK® Color Therapy. Apply K-PAK Cuticle Sealer, then rinse.
5. Finish with K-PAK Hydrator.
   • Do not mix with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine, or Blonde Life shades.
   • Wear gloves to avoid staining.
   • After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine Demi-Liquid, LumiShine Demi-Permanent, or Blonde Life Quick Tone shades to create the ideal base for vibrancy.