The artwork for this poster was designed by Bob Peak. Unrestored and folded as originally issued, it is in very fine condition without any pinholes, tears, stains, or other flaws. The bold color tints are fresh and vibrant without any signs of fading.

By the time this movie was made, the James Bond film franchise was the most lucrative in the world, and many manufacturers wanted their products featured. There was great competition for the company that would supply Bond's car. Don McLaughlin, Public Relations Manager of Lotus, realized that the best way to win this coveted position was to make the producers chase after him, rather than going begging to them. One day he turned up at Pinewood driving a brand new unreleased Lotus Esprit, with all identifying names covered up. He parked it outside the Bond set, knowing that the producers would see it when they broke for lunch. Once the car had attracted a crowd, all clamoring to know what the car was, McLaughlin nonchalantly got in the car and drove away without answering any questions. As he had expected, the producers were desperate to discover what the car was, and Producer Albert R. Broccoli later chose it for this movie.