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GILLETTE TRAVEL RAZOR
IN A ZIPPER POUCH
MINI / COMPACT
RETRO BRUSHED BLUE CASE
MADE IN HONG KONG
EMBOSSED RAZOR IN GOLD
UNUSED / NEW OLD STOCK / NOS
REGISTERED US PATENT OFFICE "S"
MARCUS REG.
ZIPPER IS MARKED EMPIRE ATL
 



 
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FYI
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Gillette is a brand of men's safety razors, and previously the name of the company that bears its name that has now diversified to manufacture a large portfolio of products, among them shaving supplies and other personal care products it is owned by multi national corporation Procter & Gamble. Based in Boston, Massachusetts, United States, it was one of several brands originally owned by the Gillette Company, a supplier of products under various brands, which was merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.

Double-edged safety razors
The first safety razor using the new disposable blade went on sale in 1903. Gillette maintained a limited range of models of this new type razor until 1934 and the introduction of the "Aristocrat". The great innovation of this new model was the "Twist to Open", or TTO design, which made blade changing much easier than it had been previously, wherein the razor head had to be detached from the handle.

1947 saw the introduction of the new "Super Speed" model, also a TTO design. This was updated in 1954, with different versions being produced to shave more closely—the degree of closeness being marked by the color of the handle tip.

In 1958, the first "adjustable" razor was produced. This allowed for an adjustment of the blade to increase the closeness of the shave. The model, in various versions, remained in production until 1986.

The Super Speed razor was again redesigned in 1966 and given a black resin coated metal handle. It remained in production until 1988. A companion model, "The Knack", with a longer plastic handle, was produced from 1966 to 1976. In Europe, the Knack was sold as "Slim Twist" and "G2000" from 1978 to 1988, a later version known as "G1000" was made in England and available until 1998. A modern version of the Tech, with a plastic thin handle, is still produced and sold in several countries under the names 7 O'clock, Gillette, Nacet, Minora, Rubie and Economica.

Promotions
Gillette has a long history of promotions for its products, especially towards young men. Current promotions include sponsorship of sports events such as Major League Baseball (since the 1940s, when it was the only sponsor for World Series television broadcasts) and the England national rugby league team, along with the Rugby League Four Nations. Gillette ships a razor to males in the United States around the time of their 18th birthday; as of 2010 Gillette has been sending the Fusion ProGlide. Athletes such as Roger Federer, Tiger Woods, Shoaib Malik, Derek Jeter, Thierry Henry, Kenan Sofuoglu, Park Ji-Sung, Rahul Dravid, and Michael Clarke are sponsored by the company.

There were calls to boycott Gillette products given their association with Thierry Henry, after a handball by Henry went undetected by referees and allowed France to knock Ireland out of qualifying for the 2010 FIFA World Cup. Marketing experts have highlighted "the curse of Gillette", given the mishaps that happen to sports stars associated with the brand.

Canadian headquarters
Until the late 1980s, Gillette Canada's headquarters were in the Montreal suburb of Mont-Royal, Quebec until they moved west to another Montreal suburb in Kirkland. The Kirkland offices were closed in 1999 and Gillette Canada moved to Mississauga, Ontario, a Toronto suburb following the Gillette acquisition of Duracell. The Mississauga offices were closed in 2005-06 after Procter & Gamble acquired Gillette, and Gillette's Canadian headquarters are located in downtown Toronto with parent Procter & Gamble on Yonge St.

 

 


(THIS PICTURE FOR DISPLAY ONLY)
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