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VINTAGE VAN DELL
NEO MODERNIST
2 PINs / BROOCHes
1/20 12 KARAT GOLD FILLED
TONED YELLOWS / ROSE COLORED
STYLIZED NOUVEAU
WITH WINGS & RAISED CIRCLE
MEASURES ABOUT 32mm X 19mm
CIRCA 1939 +/-
WWII ERA
AMERICAN FASHION
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FYI
The Van Dell Corporation was founded in in 1938 in Providence Rhode Island, which is still a jewelry hub to this day. The company manufactured well made sterling silver, gold filled and gold plated jewelry rather than more commonly made costume jewelry in base metal. This is one of the reasons for the scarcity of the designs, since fine metal jewelry is not made in the quantities that costume jewelry was made .
Many of Van Dell’s designs used cultured pearls and interesting rhinestones and other stones such as Austrian Crystals. They also included genuine hand carved cameos in their range, which is a delight to me, since I adore cameo jewelry. The jewelry was of high quality and was meant to resemble fine jewelry. Some of their early pieces sold for $65 or more in the 1960s, which was quite expensive for the time.
The mark Van Dell was first used in 1939. As with many of the designers of the middle of the 20th century, Van Dell made a very nice range of hand carved ivory jewelry. These is quite collectible today, since there is a ban on modern ivory products and most online sales sites will only allow preban ivory jewelry to be sold. Their lovely range of genuine ivory jewelry was marked with red and silver foil hang tags.
In 1998 the Colibri Company, based in London, England, who also owns Krementz jewelry, purchased the company. Van Dell jewelry is still being made today.
Although not considered one of the high end collectible designers, Van Dell does have a strong following and the pieces can be somewhat hard to find, although not particularly inexpensive when they do appear. For best investment value, look for matched sets when you can get them, and if possible in the original boxes which adds greatly to their value .
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Costume jewelry (also called fashion jewelry, junk jewelry, fake jewelry, or fallalery) is jewelry manufactured as ornamentation to complement a particular fashionable costume or garment. Costume jewelry came into being in the 1930s as a cheap, disposable accessory meant to be worn with a specific outfit. It was intended to be fashionable for a short period of time, outdate itself, and then be repurchased to fit with a new outfit or new fashion style. Its main use is in fashion, as opposed to "real" (fine) jewelry which may be regarded primarily as collectibles, keepsakes, or investments. Costume jewelry is made of less valuable materials including base metals, glass, plastic, and synthetic stones; in place of more valuable materials such as precious metals and gems.
The term costume jewelry dates back to the early 20th century. It reflects the use of the word "costume" to refer to what is now called an "outfit"; for example, a "handsome street costume of maroon brown velvet". Costume jewelry is meant to complement a particular fashionable garment or "costume"; Hence the name, "costume jewelry".
Components
Originally, costume or fashion jewelry was made of inexpensive simulated gemstones, such as rhinestones or lucite, set in pewter, silver, nickel or brass. During the depression years, rhinestones were even down-graded by some manufacturers to meet the cost of production. Modern costume jewelry incorporates a wide range of materials. High end crystals, cubic zirconia simulated diamonds, and some semi-precious stones are used in place of precious stones. Metals include gold- or silver-plated brass, and sometimes vermeil or sterling silver. Lower-priced jewelry may still use gold plating over pewter, nickel or other metals; items made in countries outside the United States may contain lead. Some pieces incorporate plastic, acrylic, leather or wood.
Historical expression
Costume jewelry can be characterized by the period in history in which it was made.
General historyCostume jewelry has been part of culture for almost 300 years. During the 18th century cheap jewelry made with glass started getting made. After almost a century, in the 19th century, costume jewelry made of semi precious material came into the market. The use of semi precious material made the jewelry available in the hands of the common people.
But the real golden era for the costume jewelry began in the middle of the 20th century. The new middle class desired to own beautiful but affordable jewelry, and this desire was realized by its perfect timing: it came during the machine-age and the industrial revolution. All this made possible the production of carefully executed replicas of beautiful and admired heirloom pieces.
As the class structure in America changed, so did measures of real wealth. Women in all social stations, even the working-class woman, could own a small piece of costume jewelry. The average town and country woman could acquire and wear a considerable amount of this mass-produced jewelry that was both affordable and stylish.
Costume jewelry was further made popular by various designers in the mid-20th century. Some of the most remembered names in costume jewelry include both the high and low priced brands: Crown Trifari, Dior, Chanel, Monet, Napier, Corocraft and Coventry.
A significant factor in the popularisation of costume jewellery was the Hollywood movie. The leading female stars of the 1940s and 1950s often wore and then endorsed the pieces produced by a range of designers. If you admired a necklace worn by Bette Davis in The Private Lives of Elizabeth and Essex, you could buy a copy from Joseff of Hollywood, who made the original. Stars such as Vivien Leigh, Elizabeth Taylor and Jane Russell appeared in adverts for the pieces and the availability of the collections in shops such as Woolworths made it possible for ordinary women to own and wear such jewellery.
Coco Chanel greatly popularized the use of faux jewelry in her years as a fashion designer, bringing costume jewelry to life with gold and faux pearls. Kenneth Jay Lane has since the 1960s been known for creating unique pieces for Jackie Onassis, Elizabeth Taylor, Diana Vreeland, and Audrey Hepburn. He is probably best-known for his three-strand faux pearl necklace worn by Barbara Bush to her husband's inaugural ball.
In many instances, high-end fashion jewelry has achieved a "collectible" status, and increases in value over time. Today, there is a substantial secondary market for vintage fashion jewelry. The main collecting market is for 'signed pieces', that is pieces which have the maker's mark, usually stamped on the reverse. Amongst the most sought after are Miriam Haskell, Coro, Crown Trifari and Sphinx. However, there is also demand for good quality 'unsigned' pieces, especially if they are of an unusual design.
(THIS PICTURE FOR DISPLAY ONLY)
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