Joico JoiGel Firm Styling Gel

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula—which locks in shine and hydration and locks OUT pollution* and humidity—coaxes those spirited strands into shape.

There’s a whole lot more to JoiGel Firm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam.

• Helps add structure and hold
• Locks in hydration
• Boosts shine
• Long-lasting humidity protection
• Thermal protection up to 450 °F (232 °C)
• Protects against pollution